Apex Combat Academy
Miami, FL
MMA & Combat Sports
5 months
210 active members
Jason Reeves
Head Coach & Owner
Apex Combat Academy
From Struggling to Market Leader
Apex Combat Academy had world-class MMA training with coaches who had competed at the highest levels. But online, they were nearly invisible. With only 9 Google reviews and a 3.6-star rating — dragged down by two unfair 1-star reviews from non-members — potential students were choosing competitors with better online reputations. Jason was losing an estimated $8,000 per month in potential revenue to gyms with inferior training but superior online presence.
After losing three potential members in one week who cited "better reviews" at competing gyms, Jason knew something had to change. He found ProFit Reputation through a martial arts business forum and was impressed by the negative feedback filtering feature — exactly what he needed to prevent unfair reviews from damaging his reputation.
The strategy focused on two fronts: rapidly building a wall of authentic positive reviews to dilute the unfair negative ones, and implementing a proactive feedback system that caught dissatisfied members before they went public. Review requests were sent after belt promotions, sparring sessions, and technique breakthroughs — moments of peak satisfaction.
The results were the fastest of any ProFit Reputation client. In just five months, Apex went from 9 to 156 reviews with a 4.9-star rating. The two unfair 1-star reviews were buried under an avalanche of authentic 5-star testimonials. Trial class sign-ups tripled, and Jason was able to launch a kids' program and a women's self‑defense class due to demand. Monthly revenue grew from $15,000 to $48,000.
Results That Speak for Themselves
Achieved in just 5 months with ProFit Reputation
Google Reviews
Star Rating
New Members/Mo
Monthly Revenue
Total Revenue Transformation
$15K/mo → $48K/mo
Month-by-Month Transformation
A detailed look at how the results unfolded over time
Rapid Deployment
Emergency setup to combat negative review damage. Launched aggressive review collection targeting all active members. Implemented negative feedback filter to catch issues early. Optimized Google Business Profile.
Belt Promotion Surge
Timed review requests with belt promotion ceremonies and skill milestones. Members shared their martial arts journey in detailed, emotional reviews. Launched review requests for trial class attendees.
Reputation Turnaround
Rating hit 4.7 stars. Negative reviews completely buried. Became top 3 MMA gym in Miami on Google. Local media featured the academy's rapid growth story.
Program Expansion
Demand justified launching a kids' MMA program and women's self-defense classes. Both filled to capacity within two weeks, driven entirely by organic search and review-driven credibility.
Dominant Market Position
Became the #1 rated MMA gym in Miami with 156 reviews and 4.9 stars. Revenue hit $48K/month. Signed a lease for an expanded facility. Three new coaches hired.
The Winning Strategy Breakdown
Six key strategies that drove the transformation
Belt Promotion Triggers
Review requests sent immediately after belt promotions and rank advancements. Members were eager to share their achievement, resulting in detailed, emotional reviews that showcased the academy's training quality.
Negative Review Defense
The feedback filter intercepted 12 potential negative reviews in the first month alone. Jason personally addressed each concern, converting 10 of 12 into satisfied members who later left positive reviews.
Trial Class Follow-Up
Every trial class attendee received a personalized follow‑up sequence. Those who joined were asked for reviews; those who didn't received a feedback survey to improve the trial experience.
Video Testimonial Integration
Encouraged members to submit video reviews after competitions and sparring milestones. These authentic video testimonials were shared on social media, driving massive engagement.
Competitor Displacement
Strategically built review volume on platforms where competitors were strongest. Within 3 months, Apex outranked every competing MMA gym in Miami across Google, Yelp, and Facebook.
Community Event Reviews
Hosted monthly open mat events and fight nights. Attendees — including non‑members — were encouraged to review the experience, expanding reach beyond the existing member base.
“We were invisible online compared to bigger chains. Within 5 months, we became the top‑rated MMA gym in Miami. Our trial class sign‑ups tripled. ProFit Reputation gave us the online presence our training quality deserved.”
Jason Reeves
Head Coach & Owner
Apex Combat Academy · Miami, FL
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