Grounds & Glory Coffee
Portland, OR
Coffee & Cafe
5 months
850+ weekly customers
Jake Morrison
Owner & Head Roaster
Grounds & Glory Coffee
From Struggling to Market Leader
Grounds & Glory Coffee was a specialty roaster in Portland's hyper-competitive coffee scene. Despite award-winning beans and expert baristas, they had only 15 Google reviews and were invisible to tourists and new residents searching for "best coffee near me." Chain coffee shops with hundreds of reviews dominated local search, even though Jake's coffee was objectively superior.
After losing a potential wholesale client who cited "not enough social proof" as the reason, Jake realized his reputation problem was costing him both retail and wholesale opportunities. He found ProFit Reputation through a specialty coffee business group and was intrigued by the QR code and NFC touchpoint features perfect for quick-service businesses.
The strategy leveraged the high-frequency nature of coffee shops. QR codes were placed on receipts, table tents, and the pickup counter. NFC tags were embedded in loyalty cards. The system sent review requests to customers who had visited 3+ times, ensuring reviews came from genuine regulars who understood the Grounds & Glory difference.
In just five months, Grounds & Glory went from 15 to 220 reviews with a 4.8-star rating. They became the #1 rated coffee shop in Portland. Daily foot traffic nearly tripled, and they secured three new wholesale accounts with local restaurants. Monthly revenue grew from $19,000 to $54,000, allowing Jake to open a second location.
Results That Speak for Themselves
Achieved in just 5 months with ProFit Reputation
Google Reviews
Star Rating
Daily Customers
Monthly Revenue
Total Revenue Transformation
$19K/mo → $54K/mo
Month-by-Month Transformation
A detailed look at how the results unfolded over time
The Winning Strategy Breakdown
Six key strategies that drove the transformation
“In Portland, you're competing with hundreds of coffee shops. ProFit Reputation helped us rise above the noise. Now when people search for the best coffee, they find us — not the chains with mediocre coffee and thousands of reviews.”
Jake Morrison
Owner & Head Roaster
Grounds & Glory Coffee · Portland, OR
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