Analytics & Sentiment Analysis

Welcome to Your Home Section
This is your dashboard, where you can check out your most important metrics and gain valuable insights into your business performance. It's designed to give you a complete overview of your online reputation at a glance.

Understanding Sentiment Analysis
One of the most powerful features is the sentiment analysis based on the text from the reviews and private feedback you've received. This AI-powered analysis reads through your customer feedback and identifies patterns, themes, and areas of concern or excellence.

Tracking Your Progress
Right at the top of your dashboard, you'll find your next goal, which is to improve your average rating. This isn't just a random number - it's a calculated target based on your current performance across all platforms.

How Average Rating Works
This average takes into account all the star ratings from your integrated platforms. For instance, if you have platforms like Google, Yelp, and TripAdvisor integrated, the system calculates an overall average across all of them.

Setting Realistic Targets
Let's say your current average rating stands at 4.7, with a target to bump it up to 4.8. The dashboard shows you exactly how many five-star reviews you'll need to hit that target. This makes your goal concrete and achievable rather than abstract.

Why This Matters
Having a clear target helps you focus your review collection efforts. You know exactly how many positive reviews you need to reach the next level in your online reputation.

Total Reviews Across All Platforms
You can view the total number of reviews from all your integrated platforms in one place. This gives you a sense of your overall review volume and how much feedback you're collecting.

Private Feedback Tracking
You'll also see the number of private feedback submissions you've received. These are the customers who rated you lower and chose to share concerns privately rather than publicly. This is valuable data that helps you improve.

Monthly Performance
The dashboard allows you to review your performance for the current month and observe the new results rolling in monthly. This helps you track trends and see if your efforts are paying off.

Specific Goals for Each Platform
There are also specific goals for each platform you have integrated. This granular view helps you understand where you're strong and where you need more focus.

Platform Performance Breakdown
For example, on Yelp, you might see that you have 1,680 reviews with a rating of 4.5. The system then calculates that to reach a 4.6 rating on Yelp specifically, you need 425 more five-star reviews.

Tracking Individual Platform Progress
As you collect new reviews, you can watch each platform's metrics improve independently, giving you a clear picture of where your reputation management efforts are having the most impact.

Keyword & Search Area
These parameters define how your visibility on Google Maps is analyzed. The keyword represents the search term used by potential customers, while the map radius determines the geographic area where your ranking is measured. You can configure report settings via the settings button.

Local Rank Tracker
The map shows your ranking position on Google when people search from your address (the center point) and from other nearby addresses. You can change the radius to see results from locations closer to or farther away from your address.

Competitor Analysis
This chart compares your reviews and rating with nearby competitors. Businesses in the top-right have more reviews, higher ratings, and better visibility for your primary keyword. Click on the dots to see each business and understand where you stand in the competitive landscape.

Review Score Ranking
Here you can see your business and your competitors ranked by Review Score, a value from 0 to 10 based on the number of reviews and the average rating. This score provides a standardized way to compare your online reputation against your competition.

Last 30 Days Analytics
The Google Performance section provides key metrics about how your Google Business Profile is performing over the last 30 days. These insights help you understand your online visibility and customer engagement.

Search & Maps Impressions
Search Impressions shows the number of times your business profile was viewed on Google Search across all devices. Maps Impressions displays the number of times your profile was viewed on Google Maps — especially important for local businesses.

Website Clicks and Direction Requests
Website Clicks tracks the number of times users clicked your website link from your Google Business Profile. Direction Requests shows how many times users requested directions — a direct indicator of strong purchase intent.

Call Clicks and Monthly Keywords
Call Clicks displays the number of times users clicked the call button on your profile — a direct indicator of customer engagement. You can also view the keywords that customers are using to find your business each month, helping you optimize your profile accordingly.

Understanding What Customers Really Think
The sentiment analysis section is where AI truly shines in helping you understand your customer feedback at a deeper level. It goes beyond just star ratings to analyze the actual words and themes in your reviews.

Summary of Latest Reviews
The analysis starts with a summary of your latest reviews. The AI reads through your most recent feedback and provides an overview of the general sentiment — whether customers are happy, what they're praising, and what concerns they're raising.

What's Going Well
Next, you'll see insights into what's going well in your business. The AI identifies common positive themes across your reviews. Maybe customers consistently praise your customer service, product quality, or fast delivery. These are your strengths to continue emphasizing.

Areas Needing Improvement
The analysis also reveals areas that need improvement. The AI spots patterns in negative feedback or constructive criticism. Perhaps multiple customers mention long wait times or limited parking. These insights help you prioritize operational improvements.

Actionable Recommendations
Lastly, the sentiment analysis provides an action plan outlining what changes need to be made to enhance customer satisfaction. These aren't vague suggestions — they're specific recommendations based on actual customer feedback patterns.

Monthly Data Refresh
Keep in mind, these data points are refreshed every month, drawing from the text of the new reviews you receive. This ensures your insights stay current and relevant to your ongoing business operations.